For the first time, the Olympics will broadcast the Olympic Games live on High Definition. Panasonic, who will broadcast the events, launched a promotional campaign that involves a nationwide tour of custom-built trucks carrying the message: "Get Your Family Ready For The First HD Olympics." The fleet includes a 53-foot flagship truck that will visit retailers across the U.S. and will offer autograph signings by leading Olympic athletes like swimmer Mark Spitz and gymnast Kerri Strug.

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Panasonic will supply various HD video and audio technologies to this year’s Olympics, taking place in Beijing, China, in August. They include recording equipment, VCRs, system cameras and TV monitors.

As a side note, Panasonic did a similar promotion last year for the new HD Brands. Named "Living in HD" searched for people living a digital lifestyle. The "Living In HD" program was created to understand how people’s lives change as they become aware of HDTV and aid Panasonic with future product development, according to the company.
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Through various sweepstakes, Panasonic will give away VIERA HDTVs by playing Mario and Sonic at the Olympic Games. You could visit www.panasonic.com/olympics to enter the sweepstakes online.

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