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Adding Videos to Blog Posts - 5 Popular Video Contents Add Value to Posts

12 September 2008 26 views No Comment

how to engage visitors with videos on blog posts Videos are a great way to add value to your blog posts. Reports on BizJournal shows how food corporations like Whole Food Market added cooking demo videos on their blogs to attract & keep visitors .

While a picture could be a 1000 words, a video could be a million! Videos could complement a post’s content with additional information that could be lost in writing.

If you already have a website, adding a blog to it could multiply your hits & conversions several times in a short period of time.

There are a few types of videos that are very popular with readers. Here is a list of the 5 most popular types of videos that can engage your readers.

  • product demo videos - make a quick video of how your product works
  • tutorial videos - along with the tutorial handbook, a step by step video tutorial is a great way to make learning faster for the users
  • key feature highlight videos - against the common tradition of using bullet points & bold colored fonts to highlight key features of the product or the service, using short duration videos to walk through the key features strike chords with the readers immediately
  • usage ideas videos - this is especially true when its a new product or service or its an effort to relaunch a product with new features. Videos showing how the features can benefit users are a great way of conveying a feature-benefit valuation
  • customer review videos - presenting customer feedback in an unbiased review adds a lot of credibility to the products & services

While on the internet, search engines are more poprable to finding relevant content through words, an effective blog post should involve the right amount of text in post along with any video. I have found that one 3 - 5 minute video for a post of about 250 words is a good combination.

Adding too much of videos will ruin all the search engine optimization you have hoped for. Videos also use a lot of bandwidth. For small business & blogs, since bandwidth is of high importance, services like that of Box.net can be used cost effectively to store & share large volumes of video.

Over & above that, videos by themselves can be monitozed with ads. Several services like Google Adsense for videos & Ad Brite provide excellent cost-per-click rates for video ads .

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