Affiliate Marketing Tips – Whats Wrong with Your Landing Page

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In this article on Affiliate Marketing Tips, we will look into the design elements of an effective landing page. Many times online affiliate marketers will run advertising campaigns on a page or a post that is designed more to be a blog than to be a conversion point.

So this article will be important while you are planning to upgrade your template or running a campaign on the same design. Before we go on, let us look at 2 significant industry case studies.

1. Lee redesigns it’s website & doubles it’s website revenue (click here to read the details)

2. La Quinta redesigns website & increases conversion over 80% (click here to read the details)

Here is a snapshot of the redesigned website of Lee

Now let’s look at the landing page or the conversion page design

Following Lee’s example, here are some of the basics of a good landing page & conversion page design:

• distraction free – completely focuses the attention on sales
• provides all the options – multiple sizes, color options etc
• prices & discounts clearly seen
• an option to view details – more pictures, additional details, if the customer wants to
• a clear “Add to Cart” button on the point of attention of the customer

You would also notice that to increase the customer’s focus on the product they have chosen & to allow him to buy quickly, the background is darkened & the specific product pops up in front.

The Overall Design that Helps Convert Quickly

Following the same website of Lee, you must have noted these points that has helped the customer quickly come to the purchase page.

• minimum number of clicks to come to the conversion page (in this case its 2 clicks)
• the site makes excellent use of pictures (although garments are the most difficult to demonstrate through images, that’s why shops have a full fitting rooms)
• minimal text – but effective use of descriptions
• smooth navigation right to conversion page right from the home page

Why People Lose Sales from Conversion Pages

Let us examine the main reasons why customers come to the conversion page but then don’t go ahead to buy the product. In many cases, customers also add the product to their shopping cart but then do not end up buying them (this is called Shopping Cart Abandonment). What could be the reasons?

• slow website – a sluggish page is the main reason why many people give up buying the product eventually
• incorrect pricing information – people are weary of being cheated & anytime they see any discrepancy in the amount they are paying, they withdraw
• unable to locate the “Add to Cart” or “Buy Now” button
• “Add to Cart” or “Buy Now” button redirects to other site without much information to the buyer why it is happening
• distractions on the conversion page – could be a listing of “Similar Products” or “Recommended Products” on or close to the purchase point that distracts the buyer to another possibly better offer
• lengthy or cumbersome registration or sign up process to set up an account prior to purchase
• unable to process the credit card

When combined, either of these 7 reasons total to over 90% of the times why customers do not complete the sales process.

When you are designing your website, or choosing your theme (template) you should keep in mind that a great design would avoid all these “bad” experience of the buyer for a quick closure of the sale.

We publish Wordpress Themes for small business, retail business mainly, for online affiliate marketers, MLM business owners & individuals who make money blogging. Click Here & Take a look at our Business CMS Themes & see how we build our themes to help convert quickly & easily.