Balancing Your Blogging Income – Tips to Make Money in Bad Economy

For full time bloggers, the bad economic situation in the US & Europe is affecting the money they make online. While it is a sad situation where many people are losing their jobs everyday, people who have relied on their blogging income are also seeing a drop in their online earnings from their blogs.

Couple of things are happening all at once which will bring down the overall revenue from blogging. Unless you have planned your risks & shared your online revenue across different channels, you may be hurt badly.

There is a detailed page on all the best ways of making money from blogs. The Best 15 Ways of Making Money from your Blog shows you all the ways in which you can monetize. This also helps to plan all the different money making channels, so that if one of the channels fail, you may still be able to make money from blogs through the other channels.

• Due to the economic downturn, businesses are spending less money on online ads. This leads to less ads showing up on your blogs, thus bringing the ad revenue down. Usually when advertising agencies (like Google for example) does not have the right ad to show, they either do not show anything or show low PPC non-contextual ads. Such back fill ads have poor click rates and hence the money earned from blog ads come down
• Due to the economic downturn, businesses who are spending on online advertising, are budgeting less per click. Which means, the same advertiser who was paying out say, 50 cents per click, is now paying say, 15 cents per click. So while bloggers were making 50 cents from the ad earlier, is now making only 15 cents. This also brings the total earnings from ads down for the same number of clicks
• Advertisers who were paying bloggers for blog reviews or product reviews are either stopping their advertisements or paying out less per review. If you have a large portion of your online income was coming from sponsored paid blog reviews, this low spending by the blog advertisers will affect your earning from blogs
• With a large number of online shops either cutting down their online advertising & some going out of business, the high PPC shopping ads are becoming rare. Again, due to low spending power of the buyer, many people are not finally buying the products. This causes any revenues from CPA ads to go down

The other side of the story is there is an increased demand for online shopping coupons, especially free Cash Advance & Loans, free Gas Money, free Grocery Coupons, free Lunch Coupons,  free shopping coupons & things of daily & essential use.

If you sign up with Never Blue, you will be able to post a lot of these free online coupons on your blogs. People have reported an increase in the revenues from online coupon sales lately & it is likely to go up further in the coming months.