Blogging Tips – How Far Should You Go with SEO

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There is no denying the fact that your website or blog has to be optimized for search engines. But how far should you go with SEO? How much time or money is worth all the optimization?

If organic search is your only marketing tactics, then your site has to be fairly optimized for your keywords. But if you are running an affiliate website, or a blog, I would say, stick to the basics.

You can read these articles I have posted earlier:

• Basics of Search Engine Optimization – Top 5 ways to optimize your website on your own
• 10 Simplest & Easy to Implement SEO techniques for your Websites & Blogs
• Basic Layman’s SEO – Page Ranks & How Page Rank Impacts Web Traffic

Very recently I wrote about Google PR & If Google Page Rank is at all Important for an Affiliate website. Many of my readers & subscribers wrote back to me asking how far should they go investing in SEO & Google PR.

If you are running an affiliate campaign, then your Google PR is not sufficient to get you enough organic search clicks to make any significant money. You have to depend on paid searches & search advertising.

If you are not investing in these advertising campaigns, or a new blogger or new to affiliate marketing, I would recommend going with the basics of SEO:

• focus on the META tags (TITLE, KEYWORDS, DESCRIPTION)
• focus on using H1, H2 tags & bulleted lists for important keywords & key phrases
• keep the content tight with an average keyword or key phrase density of 15% – 25%
• use image(s) is possible & name them, tag them (ALT tag) with a good description
• keep post length between 300 words to about 450 words

I would recommend using the professional plugins for further Search Engine Optimization. I have recommended them in this article:

• Affiliate Marketing Tips – Wordpress Plugins for Affiliate Marketing Blogs

If you are not willing to pay any money for these professional business plugins, use a free one from Wordpress. Plugins are easy to use & do not need much to maintain or update either. But you must remember to manually fill in the SEO details & not continue with a “system generated” META tags.

Another point I would recommend is to submit your site, blog or even the campaign landing page to search engines. You can do it for free & you do not need to pay out any money. Click here to get a list of all the popular search engines your should submit to. I would recommend submitting again every 3 months.

The last point I would recommend is to ensure that your website or campaign page loads fast. Google for example will now look at page load time for each page before it assigns a Page Rank (read Preparing for Caffeine Page Rank – 5 Tips for Improving Site Loading Time). Apart from Google’s PR, a slow site is also one of the main reasons people lose sales. More than 35% of all shopping carts are abandoned just because of slowness of the site!