PRO Media Blog

The San Francisco Chronicle released the opening address by Apple’s Steve Jobs at the 2008 Mac World Expo. Steve went over the achievements in Apple with the ongoing developments & big plans for improvements to iPhones, iTunes, Apple TV & the world’s thinnest personal laptop MacBook. This almost 18 minutes video is interesting & insightful.

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Even though millions of websites are added daily on the internet, many do not succeed. While lack of a plan & forward roadmap could be one major reasons of failing, there are a few items that you could put on the To Do List to make your website work for you.

Websites are now directly competing with many of the print media. Be it in terms of reaching out to the customers or building a trustworthy relationship with your users, websites could do a lot good to your organization. If badly planned & executed, the websites, on the other hand, could do everlasting harm.

Here are a few Simple Rules that could help small business owners set up & help succeed on the web:

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More & more CEOs are now taking up blogging as a preferred means to reaching out & developing a personal relationship with their business associates, customers & employees. CEO could also provide insights into their organizations functioning & at the same time, open up to ideas from around the world to pour in - they might well be thinking of getting rid of the costly & less than effective “surveys” some day!

Having to won a blog is not simple either. Especially when it runs in the name of the CEO. The expectations are quite high & hence CEOs delegating the messaging part down the hierarchy to a group of public relations officers could spoil the game. While some CEO Blogging experts tend to believe that CEOs should focus on the important business of running the business, a badly written post, poorly organized content & failure to post frequently could ruin the image of the organization & definitely harms the CEO’s image.

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Wharton organized Business Plan Competition announced the 2008 Venture winner to be Solixia . Brian Smith, the inventor of the technology, & his team mate Irene Susantio earned US $ 20,000 in cash & services. The team is still completing their second year MBA degree & wants to work full time on the Solixia technology in the future. Winning the prestigious Venture Finals helps them to socialize the technology & its potential market to woo financiers.
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You see all these executives trying to sell so hard that they start inflicting both hard and soft injuries on themselves, their colleagues, peers, friends and these pressures to sell work its way into their homes. Families get impacted and over all, over a period of time, these executives lose their ability to think. Why would a saying that "you can sell ice to an eskimo" become such an epitome otherwise?

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