New bloggers who intend to drive traffic & make money have 2 challenges in the first 6 months. The first one is surviving Google Search Index . The second is losing popularity over time.
Millions of websites & blogs are created everyday & many of them with the intent of making big bucks from advertising .
So it helps to have a popularity building strategy in place if you want to survive long time.
Even though there are millions & millions of blogs on the internet today, not all are successful . When I say "successful" I do not necessarily mean successful revenue generating blog alone.
There are numerous articles, some quite repeating the basic concepts & expectations of building your website & blog’s value in the eyes of the search engines.