Data Driven Approach to Competitive Business Analysis – Statistics & Data Mash Up

The Mozenda Web Agent Builder 3.0 software is one of the products of the products from Mozenda, that allows business analysts to gather, compile & represent useful information available in house or on the internet.

This Web Agent Builder 3.0 is a digital content manager & can grab precise parts of website content and organize it into usable formats. So as long as the information is available on the internet, in a visible format, they can be captured & stored into your own database for use.

While you may argue that you can sift through these numerous websites & collate the information manually, imagine doing that over and over again, in the same precise manner. Information on the internet can change & hence assimilating these information has to be a repeated activity.

The Web Agent can be easily programmed to look up specific sites & look for specific information, gather the information & save them into your own marketing database. Imagine trying to find out how your competitors are pricing their products, or the various features that they are designing into their products.

The Web Agent can be set to find out the competitive websites, go over to the product or pricing pages on their websites read-in all the information. Once you have the data with you, you may decide to slice & dice & represent them in a way that helps your own company to make strategic & tactical decisions.

Although this is a very simple example, these sort of web agents have been used very successfully in gathering market intelligence for a long time. Very much like any other web mash up software programs. Corporations like Siemens, Virgin and Alibaba have used Mozenda Web Agent Builder 3.0 very effectively to their own advantage.

For small & new business, there are flexible pricing plans that start from less that $40 a month. But you get to try it for free before you pay. You get the chance to evaluate whether & how you can use the web agent to help you gather your competition intelligence.

The system can also be programmed to run frequently, like once a week or one a month, depending on how frequently the information changes. But Mozenda has also built a few essential services to help the users more. A few services include Web data extraction, Research and Competitive Intelligence, Dynamic Data Feeds, Web Mashups & Website Integration & E-Commerce Inventory Management.