Focus on Website Templates – Why Themes & Templates are Important for Shopping Blogs

Share

Let me give you an analogy to begin. Imagine yourself in the mood to shop for a home-theater system.

Would you prefer prefer to go to a shop that is well spaced, has clearly identified areas where products are displayed & friendly staff who do not peek over you shoulder every time you stand in front of a display?

Online shoppers & blog readers behave similarly. Except that you would not know why they are leaving your website. And that your online store is competing with billions of similar stores. Building blog with a professional theme is extremely important.

Studies show that you have only the first 6 – 10 seconds to attract visitors & blog traffic sufficiently so that they stay a little longer. And probably buy from your website or blog .

Your website layout & content has to serve all the three components of a professional reputed store:

• good layout in the space – that is, the theme design should be excellent
• products & services grouped together – that is, the theme should be able to display all relevant content together
• enough information on the product – that is, create the content in a non-distracting manner
• interactivity to answer the readers questions – that is, a means for the visitor to ask you questions & the visitor knows how & where to find you
• easy navigation – that is, the visitor can easily move from one product to another
• attract visitors attention with seasonal discounts – that is, show seasonal promotional offers without taking the visitors attention away from the product

Most of the new bloggers who do not have a product of their own display shopping advertisements or sponsored products. They write on one of the products & let the advertising program show all the relevant contextual shopping ads .

While many of the above important points depends on your blog or website content & how you use important blogging tools like tags & categories, the theme itself should be able to provide you with the rest.

While your choice of blog advertisers is important too. They should be able to show you only the ads that are relevant. For the new bloggers, I have also listed the best contextual advertisers that also pay very high revenue on clicks .

The perfect blog theme , especially for new bloggers & people who work part-time publishing blogs & wish to earn significant money from the internet business , must have the following:

• well spaced layout with good navigation between all pages & posts
• color & font usage should be professional as well as technically suitable – this means that standard readable fonts with the usage of images only when it is necessary (note that search engines understand text better than images
• advertisements should be completely contextual. Sign up with advertisers that are able to show products that match your content
• use a 3 column theme that has a left column – this has the most attention of the visitors, so ads on the left column always get the highest clicks
• built in important plugins – most of the important ones are Relevant Post plugin, Social Networking & Share plugin & the Google Adsense & Yahoo! Publishers Network Automatic plugin
• theme is created such that you require minimum effort & risk to change sponsor information, show or change seasonal offers & advertisements

Bloggers often ignore the possibilities of very high internet shopping revenues & affiliate commisions during the holiday seasons. I have listed 10 ways to earn more from blogs & websites for small business during the holidays .