Future of CPM Banner Ads – A Review by Marketing Director Dan Ruby

Don’t Lose Faith in The Click is written by Dan Ruby, Marketing Director of Chitika. I agree with most of what Dan has mentioned however, I do see places where CPM based banner ads could be used very effectively.

I have used high paying CPM based banner ads on many of my websites & they have yielded better returns than click ads. The reason I differ with Dan’s statement is that in various situations bloggers can get more from banner ads than CPC based click ads.

• CPM based Banner ads are good if you are starting new, when you have a new website & you do not have as many visitors as you should have to give an acceptable earning from clicks. CPM based banner ads will still earn you a bare minimum to begin with.

• CPM based banner ads are often not contextual & hence if you are writing general topics with no specific focal points, CPM based banner ads are likely to give you better earnings than CPC based click ads. For example, if you are wiring stories, fiction, or something personal from your life, CPM based banner ads are better options than CPC based click ads.

• Many CPM based ad providers, like Ad Brite, provide you the option of setting your own price per thousand impressions. They provide you suggestions on what prices you could set for showing ads on your site, but you can set your own price which could be different from the suggested CPM price.

• Since CPM based ads are non contextual, most of the CPM based banner advertisers are non-exclusive. It means that you can sign up with as many advertisers you want & even have them  compete for a spot on your blog or website. This gives you the maximum income for your ad spot.

• If the number of daily impressions of your website is extremely high, say over 100,000 a day, a CPM based banner ad will surely earn you more ad revenue than CPC based click ads. Since every impression counts, your earning will be proportional to the number of unique visitors you get in a month for each of the CPM based banner ads.

Advertisers like Chitika are ahead of the advertising game. They have launched numerous ad formats to suit your blog theme design & website layouts. Moreover, their ad effectiveness, as Dan’s article also points out, is targeted towards the more focused search visitors.

• You can Click Here to Sign Up with Chitika.
• You can Click Here to Sign Up with Adbrite.