Google Inc, that has been re-branding itself not as a search engine tool innovator, but as a highly effective advertising base, now supports analysis through slice & dice methods for all its Audio Ad & TV Ad customers. These services are launched from March 2008 through June 2008, and intends to provide one, single, integrated platform for tracking and launching advertisements through Google.

The Google Audio Ads program allows its radio ad buyers to track the impact of their broadcast spots on site traffic. The Audio Advertiser could now see where the ads are running, the time of day, and number of audio ad [air plays] overlaid with the analytics data.

The Google TV Ads program similarly allows its TV Advertisers to see when their TV ads ran, the number of impressions delivered, the cost they paid and the CPM. Those reports are integrated with other metrics already covered by Google Analytics, such as Web Site traffic, which allows marketers to see if their TV ads are impacting activity on their sites. Google sponsors about USD 2000 to TV Advertisers to popularize & boost its newly launched TV Ads system.

The other important feature launched almost simultaneously were the benchmarking & data sharing tool. The system aggregates site & traffic data from various websites & offer comparative information on different verticals. The most frequent use of this information is to view & analyze seasonal changes on sales. Comparative data across different verticals could help marketers understand which all industry verticals are showing a dip in the same time and / or region where some other industry vertical is picking up on advertisements.

The new benchmarking and data sharing offerings allow Google Analytics users to understand user behavior on their sites in the larger context of their industry segment. The data-sharing feature allows Analytics users to control where a site’s data is used in other Google services and features, including industry benchmarking. Site owners can decide whether to participate in data sharing for industry benchmarking only, for other Google services, or to opt out completely.

By allowing their data for use across other services, Google says Analytics users will not only contribute to the knowledge base of benchmarking users, but will also benefit from direct integration with other products.

Microsoft also added some enhancements to its adCenter Analytics beta (formerly called Project Gatineau) in March 2008. Microsoft added detailed visitor tracking, tree map and campaign reporting features, and has also waived a $5 signup fee for the tools.

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Find more Internet Money Making Tips in: Google AdWords, Google Analytics, Google TV Ads, Microsoft, Microsoft adCenter, Project Gatineau

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