The MMA (Mobile Marketing Association) released the guidelines and the best practices for mobile marketers. With advertisers focusing more and more on the mobile users’ market in the coming years, there is this huge need to lay some basic operating procedures. Here is a copy of the MMA Guidelines . Here is a similar guidelines for Interactive Ads (video) from Interactive Advertising Bureau.

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According to a report published by Adweek , web promotions and mobile advertising are going to play a major role in tomorrow’s advertising. Borrell Associates, who conducted the study, revealed that the internet’s interactive capability will be put to test over the traditional banner and paid search advertisements.

Online promotions, including contests and coupons, are expected to triple from $8 billion last year to more than $22 billion by 2012. Currently, online promo spending is only 22 percent of the total $37 billion overall interactive marketing pie. Overall promos account for about 60 percent of all dollars spent annually in global marketing.

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For the past two years, spending on online display ads, banners and pop-ups has been flat. Those ad formats are forecast to peak this year at $12.6 billion and begin to decline to less than half that amount over the next four years. Paid search is facing a similar spending trend, peaking next year at $16.9 billion and then gradually declining, the report said.

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