While more and more organizations are driving attention to converging the television and the internet, a report from eMarketer shows a break up of where the internet user’s attention lies.

The one data point that stands out is the 39% concentration of viewers on User generated amateur video clips. And combining movie trailers and comedy clips, its a whopping average of over 45%.

For beginners and small online publishers, this data carries a significant amount of direction towards creating and publishing short video content. There is a definite rise of tutorials and video lessons in YouTube. Patrons have started collaborating with the ivy league universities to promote popular class room lectures on YouTube. And the earlier you get to be in there, the better chances of you succeeding in your entrepreneurial efforts!

The other portion to this data talks of the large advertising budgets, which incidentally did not see much of a slump in the US even though the economy did. More and more advertisers are leveraging the technical advances made to converge on television and the internet. This article on eMarketer gives a good snapshot of how the advertisers and the sellers are buying into that idea more vigorously than they did in the past.

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