More & more CEOs are now taking up blogging as a preferred means to reaching out & developing a personal relationship with their business associates, customers & employees. CEO could also provide insights into their organizations functioning & at the same time, open up to ideas from around the world to pour in - they might well be thinking of getting rid of the costly & less than effective “surveys” some day!
Having to won a blog is not simple either. Especially when it runs in the name of the CEO. …

The MMA (Mobile Marketing Association) released the guidelines and the best practices for mobile marketers. With advertisers focusing more and more on the mobile users’ market in the coming years, there is this huge need to lay some basic operating procedures. Here is a copy of the MMA Guidelines . Here is a similar guidelines for Interactive Ads (video) from Interactive Advertising Bureau.
.
According to a report published by Adweek , web promotions and mobile advertising are going to play a major role in tomorrow’s advertising. Borrell Associates, …