Google launched AdPlanner today. Its a research and media planning tool that connects advertisers and publishers. It helps advertisers identify the publishers who serve in the keywords category & a preferred demography.
The tool allows you to aggregate statistical information as well as analyze them by drilling down into the data. Being from Google, AdPlanner can be easily integrated with MediaVisor , the analytical tool from Google’s subsidiary DoubleClick.
According to the release information, Google says that AdPlanner is designed for use by media planners. It can be used …

Myspace (http://www.myspace.com ) has been not only a social networking tool but the first that offered new and upcoming musicians to offer their creative music to millions of visitors. That apart, like with any social networking group, Myspace allowed them to keep in touch and track artists and musicians.

The British firm Tesco, launched in 2000, is all set to take on Apple with a whole set of downloadable offerings. To begin with, Tesco will offer internet streaming music and you could download them like you do with iTunes. They have been providing the service from 2004 in the Windows Media Format.
Commercial Director Graham Harris said that Tesco plans to create an exciting and easy-to-use entertainment shop for all ages and technical skills of customers. Though they are starting off with a comprehensive music offering, TV shows, films and …