New bloggers who intend to drive traffic & make money have 2 challenges in the first 6 months. The first one is surviving Google Search Index . The second is losing popularity over time.
Millions of websites & blogs are created everyday & many of them with the intent of making big bucks from advertising .
So it helps to have a popularity building strategy in place if you want to survive long time.

Comscore has released the data for the most widely used search engines . Quoting the release:
Google Sites led the U.S. core search engine market in July 2008 with 61.9 percent of the searches conducted, up from 61.5 percent in June, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.9 percent), Ask Network (4.5 percent), and AOL LLC (4.2 percent).
Americans conducted 11.8 billion searches at the core search engines, representing a 2-percent gain versus June. Google Sites handled nearly 7.3 billion core searches (up 2 percent), followed by …

So you know what CPM stands for: the cost per thousand ad impressions. But the question is, how is it used?
CPM is typically used throughout the advertising industry as a measurement of how much your inventory, that is your internet space available for advertising, is worth at a given time. CPMs can fluctuate based on supply & demand, time of year, sales cycles, traffic and other internal & external factors.
So, how do you know if your CPM is right? Well, that takes time to determine, and over time you …

Mozilla Firefox 3 was launched this week & while Guinness is verifying whether the over 8 million downloads was enough to create a world record in browser downloads in 24 hours, it would be good to look at how many browsers are being used worldwide.
On the number of worldwide Mozilla downloads, you could look here .

McAfee provides a real time map of all virus detected & reported by computers across the world. The heat chart has 5 viewing options:

1. View - view all viruses or top 10 viruses
(a) All viruses or (b) One of the top 10 viruses
2. Track - trace viruses and / or files

(a) Infected Files (b) Infected Computers (c) Infected files / million citizens or (d) Infected computers / million citizens
3. Time Period - view reported viruses for a specific time period
(a) Past 24 hours (b) Past 7 days or (c) …

With innovative software and technology, advertisers will be able to reach out to millions of drivers while they are in transit. In this story in Trend , the examples are both meaningful & practical. Quoting from the article, future cars will allow drivers to do things such as find a nearby gas station with the lowest price, pay bills, order movies and schedule hair appointments. And such services will be sponsored by advertisers.
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"Getting your door unlocked when you’ve left your keys inside, for example, "might be courtesy of Red …

Here are some interesting statistics on the world’s internet usage patters compared to the respective populations. The data is published in March 2008 by Miniwatts Marketing Group. According to the study, Asia has the largest number of Internet Users with 37.6% , followed by Europe with 27.1% & coming in 3rd with 17.5% is North America . The total population of Internet Users across the world is estimated to be about 1,400 million in March 2008.
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What is Click Fraud? This is a layman’s explanation of the problem, how it impacts advertisers & publishers & why we need to prevent it.

If you are an Online Publisher and you display advertisements on your website. Advertisers pay to have their ads displayed (CPM payment method) or they pay when someone clicks on their ads (CPC payment) or like in case of affiliates, they pay when the visitor does some actions, like signing up, downloading trial products (CPA payment).

Early in March 2008, ComScore published the report proclaiming a 66% year on year rise in internet video viewership. With Google’s YouTube gaining the major share of hosting these videos, they have launched Google YouTube Insight on March 28 2008 to track and analyze the data on the videos - who is looking at them, where are they located, whats the duration and other relevant data.
With videos becoming a sole communication media over the internet, the most popular ones are those that are about 2.8 mins (average) duration. That apart, …

If you are a web and internet publisher, you would benefit from knowing what people are searching the internet for? The words people are using to search, the popular search terms in the internet.
While Google, Yahoo, MSN Live and Ask are some of the most popular and most used internet search engines, Google publishes the most popular words to the internet community . The reports are published every month, for a large number of countries.