Comscore Releases Data for Most Popular Search Engine – July 2008
Comscore has released the data for the most widely used search engines . Quoting the release:
Google Sites led the U.S. core search engine market in July 2008 with 61.9 percent of the searches conducted, up from 61.5 percent in June, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.9 percent), Ask Network (4.5 percent), and AOL LLC (4.2 percent).
Americans conducted 11.8 billion searches at the core search engines, representing a 2-percent gain versus June. Google Sites handled nearly 7.3 billion core searches (up 2 percent), followed by Yahoo! Sites with 2.4 billion and Microsoft Sites with 1 billion.
Earn Money from eBooks – Adobe & Yahoo! Sell Ads for Free to online PDF publishers
eBook writers & web publishers of PDF documents now have a great opportunity to sell advertisements on their PDF files on the internet. Adobe & Yahoo! now have a service that could put contextual ads on the ebooks & online PDF files.
Publishers get to earn when visitors click any of the ads on their online PDF documents.The ads will run on CPC or CPA rates to begin with.
Although the service is still in beta (as of July 2008), Adobe & Yahoo! are accepting applications from potential online publishers of PDF documents.
Google’s Flash File Search Capability – Improved SWF Indexing
Flash files are often used by website designers for attractive presentations. But the flash files, being rich media, was not helpful in providing keywords for search engine robots. Search engine crawlers could neither tag them as images, nor as text.
Now that changes with Adobe & Google collaborating to share the flash file technology so that Google search engine crawlers could index meaningful information from the rich media flash files.
Adobe plans to provide Google and Yahoo with its Flash Player technology in an effort to get more of the content created for the rich media format indexed in those search engines. Doing so should make more content available to the millions of people who search and would otherwise miss finding it.
GoodSearch – Donate to Your Charity while you use Search Engine
I read an excellent article by Lisa Johnson of Minnesota Council on Foundations on an initiative to allow people browsing the Internet & using search engines, to donate to their charity.
When you use GoodSearch to look up information on the Internet, you could help donate 50% of the advertising money raised by search engines, to a charity of your choice. You do not need to sign up or spend a cent.
GoodSearch is powered by Yahoo! and the technology allows the searches to track and direct these search-generated proceeds to charities.
Search Engine popularity & Market Shares in US
Nielsen has just published the Search Engine market share data through March 2008 for all US search providers. Now we have all the four major firm’s data on who owns the Search Engine market – from Hitwise, Compete, ComScore & Nielsen.
| Hitwise | Compete | ComScore | Nielsen | Avg* | |
| 67.3 | 69.4 | 59.2 | 58.7 | 63.6 | |
| Yahoo | 20.3 | 14.8 | 21.3 | 18.1 | 19.9 |
| MSN | 6.7 | 10.2 | 9.4 | 12.0 | 10.5 |
| AOL | – | 1.5 | 4.8 | 4.1 | 4.5 |
| Ask | 4.1 | 3.7 | 4.7 | 2.4 | 4.2 |
