Twitter & Social Media Advertising – Twitter Gives Over 600 Percent ROI
ShareWhile my normal advertising experience varied with different advertisers, in this article in Blogging for Money Series, I will highlight how we got a ROI of over 600% in Twitter advertising.
Advertising with traditional contextual advertisers have usually given us low returns when compared to our experiment with Twitter advertising. They usually varied from 5% to about 20% in most cases. Publishers are also affected by stricter (and often erroneous) click forensics – Harsh Click Forensics Affecting Publisher Incomes – Are you Affected in your CPC Earnings from Blogs Websites?
Advertising with BidVertiser – has typically given us better ROI. They varied from 20% to about 30% & the higher returns are for 2 reasons. They offer flexible & custom ad formats for publishers. These different format shapes of ad blocks allow publishers to place ads in ways that the standard IAB formats cannot work.
Moreover, Bidvertiser gives you $20 of ad credit in FREE clicks when you sign up.
Advertising with Adbrite 
has also been good. Typical returns with Adbrite ads had been from 10% – 25% in many cases, though the conversion rates with them had been comparatively less.
I would guess that the click through rates are higher because they allow publishers to put as many ads on any single page as the publishers want, increasing visibility. At the same time, the conversions are lowers because too many ads could be clouting the reader’s focus.
Our Advertising with Google Adwords had been on the poorer side. Click through rates had been low, around 5% or less & the conversion rates even lower. Of course, we had experimented with fixed price bids only with all the three.
Refer to earlier posts on how, as a publisher, we have been affected by poor returns from Google Adsense:
1. Adsense Revenue 2009 Continue to Drop – Balancing with Adsense Like Ads
2. Ineffective Google Ads Leads to Low Clicks Low Earnings – Google Adsense Alternatives
3. Major Problems with Google Adsense – Drastic Drop in Adsense Clicks & Earnings
4. Google Adsense Problems – Google Adsense Alternatives for Blogs
Looking to Social Media & Twitter for Better Advertising ROI.
We signed up with a new advertiser account with 3 popular Twitter advertising networks:
A. Magpie Network (also called the Be A Magpie network) – you can set you price, choose from the options of paying per tweet, or paying per view or paying per click & drive readers directly onto the campaign pages.
B. Twittads Twitter advertising network – its a Social Media Affinity Network that connects Advertisers and Twitter users. Advertisers can reach internet users & mobile users at the same time.
C. Sponsored Tweets for Direct Marketing Campaigns on Twitter – lets you set your own price & pays out on either views, clicks or conversions.
We have had successful targeting in our campaigns for a retail website (Top Discount Center). We found a few things that indicate to the effectiveness of advertising on Twitter:
1. Twitter Advertising is very quick – you set the message (or let the publisher create his / her message) in less than 140 characters & set your price. The Twitter advertising network selects the prospective publishers & sends them an offer & also takes care of approving the right one.
2. Twitter advertising is extremely targeted – the publishers are selected based on several criteria you provide. It could include the number of followers, the intensity of activities of the publisher’s Twitter account, the category (technology, shopping, family etc). This makes the tweets very effective.
3. Frequency of Tweets – depending on the performance of the tweets, you could decide to tweet your ad more than once, typically up to 3 times, increasing the potential of higher clicks.
In our tests, we got higher click through rates & a total ROI of over 600% in advertising on Twitter. Due to the better targeting, we have seen the conversion to click ratio to be higher than traditional advertising, almost as high as 45%.
You can sign up for free with Magpie Network , Twittads & Sponsored Tweets networks to begin your Twitter advertising campaigns now.
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