Online Videos could change the way visitors look at your blogs & websites. Not only do they add an interesting dimension to the way you convey a message, but it could also make things simple & often personal.

YouTube, the number 1 video hosting website, now have major educational institutes & business organizations, publishing marketing & editorial videos on their custom channels.

While YouTube by itself helps them spread the news, the same videos can be embedded in several other blogs & sites. There are several ways to start with Video Blogging.

The possibility of sharing a video clip increases the revenue potential. On the other hand, it spreads your message to a wider audience, often in a viral way. The Battle At Kruger video, shot by a tourist, had over 36 million views & soon went on sale at Negative Space Media.

YouTube also has special ads for videos. So anytime you can show ads on video, & earn money from it. A recent article on AdAge wrote how you can also find out the more interesting spots on a video clip. The tool, called HotSpots, allow “video creators to monitor how viewings rise and fall within a video.”

“HotSpots plays a video alongside a graph that maps whether the audience is lower or higher than average for a particular length of video.

When the graph goes up, the video is ‘hot,’ and more viewers are watching - because there’s either less attrition or some viewers are fast-forwarding or rewinding to isolate a particular point in the video.

When the graph goes down, the video is ‘cold’ because viewers are leaving the video or skipping to another part of the content.”

Another report on Marketing Sherpa talks how Circuit City has used videos to retain customers. They have hosted “How-To” videos to increase their customer loyalty. Many large organizations also use customer feedback videos for their internal training purposes.

Next comes the question, what tools are available to get started with creating videos at home. Small business will not have the luxury of engaging costly studio crew, but there are quite a few good options to create professional quality videos right from your home office.

• The best solution for making videos at home comes from Adobe - you can put ideas in motion with the total post-production solution from Creative Suite 3 Production Premium
• The next option is the Adobe Premiere that comes with Adobe Photoshop Elements & is available for Apple Mac computers as well as Windows PCs.
• Pinnacle makes a great Home Video-editing software – Pinnacle Studio Plus to make professional quality videos right from your desk
• Another very popular video editing software from Pinnacle that allows affordable Multiple Stream Native HD Editing is Liquid Edition 7

Any of these software could help you get started with publishing professional quality videos right from your home office. You can post them on your own sites, or to increases revenue, you can share them on your custom YouTube Channel too.

You can also look up my recommendations for more small business & home video software solution.

Having created the video, the next step is to post it & distribute it to a wider audience. Again, you can use YouTube custom channels for distribution, or use a professional distribution & collaboration host for Safe Online File Sharing & Storage.

The last part is a continuous monitoring of your online videos. Easy measures, like the number of views, HotSpots etc could give you insights into what could be popular subjects & contents of your video messages.

As the report said, “How-To” videos are always popular. You can plan a series of How-To videos on your products or services to get started with online videos.

Find more Internet Money Making Tips in: Adobe, Blogging, Blogging Tips, Extra Income, Monetize Videos, Publishing, Videos, YouTube Videos

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