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What are people searching the internet for - using Google zeitgeist

17 April 2008 74 views One Comment

If you are a web and internet publisher, you would benefit from knowing what people are searching the internet for? The words people are using to search, the popular search terms in the internet.

While Google, Yahoo, MSN Live and Ask are some of the most popular and most used internet search engines, Google publishes the most popular words to the internet community . The reports are published every month, for a large number of countries.

For example, in the month of March 2008, the 15 most frequently searched words / phrases by people in Iraq are:


  1. map
  2. ako
  3. mypay
  4. test
  5. صو
    (pictures)
  1. usaa
    (United States automobile association)
  2. prison break
  3. العاب
    (toys)
  4. iraq
  5. كاظم الساهر
    (singer Kathim al Saher)
  1. حسام الرسام
    (Hussam al Rasam)
  2. myspace
  3. amazon
  4. youtube
  5. ابراج
    (horoscopes)

While in March 2008 people in Japan were mostly searching for the following terms :

  1. チベット
    (Tibet)
  2. 小桜セレナ
    (Serena Kozakura, actress)
  3. 高橋美紀
    (Miki Takahashi, voice actress)
  4. 堤未果
    (Mika Tsutsumi, writer and journalist)
  5. alexander graham bell
  1. 大東めぐみ
    (Megumi Oohigashi, TV host and more)
  2. 岡沢高宏
    (Takahiro Okazawa, fashion designer)
  3. 広川太一郎
    (Taichiro Hirokawa, voice actor)
  4. 鈴木砂羽
    (Sawa Suzuki, actress)
  5. 合格発表
    (announcement of test results)
  1. 広末涼子
    (Ryoko Hirosue, actress)
  2. 浅田真央
    (Mao Asada, figure skater)
  3. 真如苑
    (Shinnyoen, religious corporation)
  4. それでもボクはやってない
    (Soredemo bokuha yattenai, movie)
  5. 上田現
    (Gen Ueda, singer songwriter and producer)

Now these are the monthly reports, which you can track every month individually for a set of countries . Then again, you might be able to take some hint from the annual zeitgeist Google report. For example, you would need to know what the most popular searched words were in the US in the year 2007. The zeitgeist 2007 report says:

most frequently searched things in US in 2007

While you if go down deeper, Google reports the words that are most searched in 2007 in US, the words most searched globally and the words which showed fewer people were searching for them.

Fastest Rising (global)

1. iphone
2. badoo
3. facebook
4. dailymotion
5. webkinz
6. youtube
7. ebuddy
8. second life
9. hi5
10. club penguin
Fastest Rising (U.S.)

1. iphone
2. webkinz
3. tmz
4. transformers
5. youtube
6. club penguin
7. myspace
8. heroes
9. facebook
10. anna nicole smith
Fastest Falling (global)

1. world cup*
2. mozart
3. fifa
4. rebelde*
5. kazaa
6. xanga
7. webdetente
8. sudoku
9. shakira
10. mp3

Now if you are publishing on the internet, you would know how to use the above terms in your writing to be found out by people searching the internet. The way blogs are indexed by search engines, the post title is very important. Having the zeitgeist information could give you valuable hints on using the correct titles for your blog posts.

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