YouTube, the Google subsidiary, announced on 5th June 2008, that they will partner with Sony’s Bravia Internet Video Link, to bring YouTube video content to the High Definition flat panel TV sets. Sony introduced the Bravia Internet Video Link at the Consumer Electronics Show in January 2007 and has since slowly added content partners including Yahoo!, AOL and Conde Nast.

Sony was one of the first to bring streaming Internet video to the television in the United States without a PC & this integration of YouTube into the television enhances the living room entertainment experience by offering a large number of channels for people to select from, enabling them to watch what they want, when they want it.

The new video offering from YouTube is free of cost & comes through a small add-on module that connects the TV to one end & the Ethernet internet cable on the other. This completely eliminates the use of a computer for viewing YouTube on a television. However, YouTube is not the only new content provider for Sony’s Bravia Internet Video Link. The others include include Wired.com, which will provide technology- and gaming-related content, and C-Spot, which offers original episodic short comedy series and is part of Sony Pictures’ Crackle online video venture.

The full content lineup for the Internet Video Link now includes Yahoo!, AOL, Sports Illustrated, blip.tv, CondéNet’s Style.com, Men.Style.com, Epicurious and Concierge.com channels, Sony Pictures Television’s Crackle, The Minisode Network and Inside Sony Pictures channels, FEARnet, Ford Models, SingingFool and VideoDetective.

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