how to create an effective email marketing campaign

How to Create an Effective Email Marketing Campaign

Email marketing is the subtle art of sending tailored offers directly to the target audience. Given that the total number of emails sent and received daily is approaching 300 billion (yes, billion), email marketing is considered as the most effective tool to both develop relationships with customers and to generate leads and sales and leads. Read on to discover some simple tips that will help you build an effective email marketing campaign and make your bottom line look more healthy! Read more

facebook and twitter logos

Twitter and Facebook: Important Factors To Consider

Today, business managers and marketing experts agree that Twitter and Facebook can offer unprecedented opportunities for advertisement and marketing. A lot of people have already started using these platforms to market their businesses while some have not realized the importance of these platforms yet. If you haven’t used social media for marketing and advertising, it is because you are not sure whether or not it is worth the effort. In this article, you will be able to see a clear-cut Twitter vs. Facebook comparison in terms of their marketing potential. Read more

what is twitter - beginner's guide

What Is Twitter and How Does It Work?

Twitter is a social network for chatting with friends and family. It is also sometimes called a micro-blogging site because, unlike other social networking sites that allow you to send messages of unlimited length to people, Twitter has limited this length to 140 characters. In addition, messages sent to Twitter are called tweets, unlike on Facebook and Orkut which call them posts, and notes, respectively. On Twitter, you can follow other people, thus becoming what is known as a follower. Read more

How Can Email Marketing Fuel Your Overall Inbound Strategy

How Can Email Marketing Fuel Your Overall Inbound Strategy?

Email Marketing has always been an integral part of inbound strategy as means to obviate the barriers between brands and consumers that use adblocker tools. Inbound marketing strategy, on the other hand, has been a powerful way of getting your products to your target group. So, by combining those two, you dramatically increase your odds of building a successful online business. Read more